Which of the Following Is Not a Reason Why the Proportion

question 32

Multiple Choice

Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years?

• A) Retailers have become more powerful compared to manufacturers and are demanding more trade sales promotion efforts.
• B) Due to increased focus on value, consumers are more responsive to promotional offers.
• C) The greater emphasis on improving long-term performance has resulted in an increased use of sales promotion methods.
• D) Sales promotions aimed at convincing customers to change brands are more effective because of decline in brand loyalty in general.
• E) Consumers are more responsive to price discounts and point-of-purchase displays.

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Definitions:

National Policy

A course of action adopted and pursued by a government or political party on national issues.

States' Powers

The rights and responsibilities allocated to state governments, as distinguished from those vested in the federal government, under a federal system of governance.

Elastic Clause

A provision in the U.S. Constitution (Article I, Section 8, Clause 18) granting Congress the power to pass all laws necessary and proper for carrying out the enumerated list of powers.

Necessary

Essential or needed for a particular purpose or to achieve a specific outcome.