A Major Disadvantage of Personal Selling Is That It

question 77

Multiple Choice

A major disadvantage of personal selling is that it:

• A) is not remembered as well by consumers as advertising messages are.
• B) cannot easily adjust the message to satisfy a customer's information needs.
• C) is the most expensive element in the promotional mix.
• D) does not provide immediate feedback.
• E) is not compatible with other promotional activities.

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Definitions:

Strict Laws

Regulations that are rigorous in nature and are enforced with strict penalties for violations.

Pluralistic Ignorance

A situation where the majority of group members privately reject a norm, but incorrectly assume that most others accept it, leading to a continuation of the norm in the group.

Physically Attractive

Having qualities that appeal to the senses, especially sight, often conforming to societal standards of beauty.

Helper

A person or thing that provides assistance or support.