Fraudulent Usage, Inability to Attract Potentially Brand-Loyal Customers, and Use

question 144

Multiple Choice

Fraudulent usage, inability to attract potentially brand-loyal customers, and use by current customers but not new customers are believed to be disadvantages of:

• A) sweepstakes.
• B) money refunds.
• C) frequent-user incentives.
• D) coupons.
• E) premiums.