Discuss Four Publicity-Based Public Relations Tools

question 117

Essay

Discuss four publicity-based public relations tools.

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Definitions:

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, representing the financial gain in excess of opportunity costs.

Brand Name

The name given to a product or service by its company to distinguish it from competitors' offerings, often protected as a trademark.

Total Market

The entire demand for a product or service within a particular industry, including all potential customers.

Differentiated Product

A product that is distinct from similar products offered by competitors due to unique features, branding, or quality.