What Is an Advertising Platform Most Commonly Based Upon

question 128

Multiple Choice

What is an advertising platform most commonly based upon?

• A)The opinions of employees within the firm or the advertising agency
• B)Data collected from past marketing research about the brand
• C)Customer surveys about what they consider the most important issues
• D)Retailer information about potential consumers of the product
• E)The advertising appropriation for that particular ad campaign

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