The Cost Per Thousand Impressions (CPM) Indicator Shows

question 113

Multiple Choice

The cost per thousand impressions (CPM) indicator shows:

• A) the cost to expose 1,000 people to a television commercial.
• B) the cost to expose 1,000 people to a one-page magazine advertisement.
• C) the return on investment marketers get for their advertising dollar.
• D) the cost to expose a million people to any type of advertisement.
• E) how one media source compares to a different source for reaching target markets.

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Definitions:

Backward Conditioning

A process in classical conditioning where the unconditioned stimulus (US) is presented before the conditioned stimulus (CS), often leading to less effective learning.

CS

Conditional Stimulus; a previously neutral stimulus that, after being paired with an unconditioned stimulus, begins to elicit a conditioned response.

Associative Strength

The measure of how strongly two ideas or experiences are connected in the mind, influencing the ability to learn associations.

Training Trial

An instance or episode during which a learning process is implemented, aimed at teaching a specific skill or behavior.