Brittany Is Choosing the Type of Media for a New

question 84

Multiple Choice

Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is NOT a disadvantage of the Internet as a promotional medium?

• A) The costs of precise targeting are high.
• B) The effects of promotion can be difficult to measure.
• C) There are concerns about privacy.
• D) The message must be short and simple.
• E) There are concerns about security.