Scenario 18.1 Use the Following to Answer the Questions

question 191

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1. Toyota's television advertisements for the new Venza are examples of , while its Facebook ads are examples of advertising.

• A) publicity; product
• B) institutional advertising; comparative
• C) product advertising; social media
• D) comparative advertising; social media
• E) pioneer advertising; social media

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Definitions:

Identical Twins

Twins that originate from a single fertilized egg, sharing the same genetic material and typically having very similar appearances.

Mild

A descriptor indicating something that is gentle or not severe in intensity or effect.

Mental Retardation

A term historically used to describe a level of intellectual functioning significantly below average, accompanied by significant limitations in daily living skills; now more commonly referred to as "intellectual disability."

Population

The entire group of interest to researchers to which they wish to generalize their findings; the group from which a sample is selected.