Scenario 18.1 Use the Following to Answer the Questions

question 115

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV,on its website,in major national magazines,and through Facebook.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1.Advertisements such as the one proposed above for the Camry and hybrid SUVs,are most likely an example of

• A)product advertising.
• B)comparative advertising.
• C)competitive advertising.
• D)institutional advertising.
• E)reminder advertising.

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Definitions:

List Box

A graphical user interface element that allows users to select one or more items from a list displayed within a box.

Yes/No Field

A data field type in databases used to store boolean values, typically to represent a true (Yes) or false (No) state.

Check Box

A graphical user interface element that permits the user to make a binary choice, typically yes/no or true/false.

Subtotal

A mathematical function or formula used to sum up a group of numbers, often used in data analysis and accounting.