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A Public Relations Audit Is Used to Assess an Organization's

question 2

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A public relations audit is used to assess an organization's image among the public or to evaluate the effect of a specific public relations program.


Definitions:

Authenticity

Authenticity is the degree to which an individual, object, or presentation is true to its own character, spirit, or origin, often seen as sincerity and genuineness.

Psychological Empowerment

A state in which individuals feel a sense of control over their work and perceive their actions as meaningful, competent, and self-determined.

Self-Determination

The process by which a person controls their own life, making choices and decisions based on personal preferences and interests without undue influence from others.

Responsibility

The obligation to carry out duties and make decisions within a role, organization, or towards society.

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