Why Is Public Relations an Important Form of Communication About

question 99

Essay

Why is public relations an important form of communication about a company? Discuss negative public relations, and give an example.

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Definitions:

Working Capital

A financial metric representing the difference between a company's current assets and current liabilities, indicating its short-term liquidity.

Salvage Value

The calculated leftover value of an asset at the expiry of its service life.

Straight-Line Method

A depreciation method that allocates an equal amount of depreciation expense for an asset over its useful life.

Discount Rate

The interest rate used to discount future cash flows to present value, often in investment and finance calculations.