Rob Is Working on the Promotional Plan for a New

question 10

Multiple Choice

Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. The technology then releases an audible signal that will help others know that there is an injury which needs treatment. This is considered to be a new product that is in the introduction stage of the product life cycle. Which type of promotion should Rob focus on?

• A) Reminder
• B) Selective
• C) Comparative
• D) Pioneer
• E) Repetitive

---

Definitions:

Chronological

Pertaining to events ordered by time.

Cover Letter

A letter accompanying a job application that details the applicant's qualifications and enthusiasm for the vacancy.

Desired Position

The preferred or sought-after situation or status by an individual or entity.

Master Application

A comprehensive or principal application often used to manage or merge information across various platforms or systems.