Which of the Following Is the Best Example of the Promotional

question 207

Multiple Choice

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

• A) Joy advertises that its dish soap has more suds than Dawn, Sunlight, and other leading dish soaps.
• B) Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares.
• C) The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef.
• D) After Ford promotes the towing capacity of its F-series trucks, DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks.
• E) Hyundai offers 10-year/100,000 mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings.

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Definitions:

Interest Rate

The percentage charged on a loan or paid on deposits over a specific period of time, reflecting the cost of borrowing or the return on savings.

Consumes

The act of using up a resource or goods in the process of satisfying human needs or wants.

Utility Function

A utility function is a mathematical representation that assigns a level of utility or satisfaction to combinations of goods and services consumed.

Income

Refers to the income earned, either periodically or consistently, from employment or investment ventures.