The Sharper Image Likes to Use Nonpersonal Communication in News

question 82

Multiple Choice

The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of:

• A) sales promotion.
• B) direct marketing.
• C) personal selling.
• D) publicity.
• E) social media promotion.

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Definitions:

EPS

Earnings Per Share, a measure of a company's profitability calculated by dividing its net earnings by the number of outstanding shares.

Earnings Per Share

A company's net income divided by the number of its outstanding shares, indicating the company's profitability on a per-share basis.

Debt

An amount of money borrowed by one party from another, typically repaid with interest.

Capital Structure

Refers to the way a corporation finances its assets through a combination of debt, equity, or hybrid securities.