The Kinds of Products Being Sold and the Availability of Public

question 198

Multiple Choice

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about .

• A) store atmosphere
• B) store location
• C) retail positioning
• D) store image
• E) the wheel of retailing

---

Definitions:

Preapproach

A sales strategy where research and planning are conducted before making initial contact with potential customers.

Follow-up

The act of making additional contact or taking further action after an initial interaction or event.

Personal Selling Process

A sequence of steps a salesperson follows to engage a potential customer, demonstrating how their product or service can meet the customer's needs, ultimately leading to a sale.

Prospecting

The process of searching for potential customers, clients, or buyers in order to develop new business.