Josh Tells the Loan Officer at First Bank and Trust

question 164

Multiple Choice

Josh tells the loan officer at First Bank and Trust that Clarksville really needs a store that offers high-quality fishing gear to enthusiasts and provides the service and advice that many people want. No other store in the area seems to provide this combination. Josh is trying to use ____ to support his request for a loan to start such a retail operation.

• A)scrambled merchandising
• B)location analysis
• C)the wheel of retailing
• D)product mix width
• E)retail positioning

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Definitions:

Organizations

Groups of people structured in a specific way to achieve a series of shared goals or objectives.

Upward Communication

The process of information flow from the lower levels of a hierarchy to the higher levels, often including feedback, reports, or suggestions.

Downward Communication

The flow of information from higher levels of organizational hierarchy to lower levels, often involving directives and updates.

Filtering

The process of selectively presenting, withholding, or modifying information or messages in communication.