The Use of Telephone and Other Nonpersonal Media to Introduce

question 73

Multiple Choice

The use of telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through mail, telephone, or the Internet, is known as .

• A) direct marketing
• B) wholesaling
• C) remote purchasing
• D) automatic vending
• E) direct selling

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Definitions:

BrandAsset Valuator

a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.

Co-Branding

A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.

Consumer Value

The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing brands due to satisfaction, trust, or emotional connection.