Sophia Is the New Marketing Manager for a New Line

question 66

Multiple Choice

Sophia is the new marketing manager for a new line of laptop, MP3, and smartphone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market. After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted through telemarketing, and instead use vending, a type of .

• A) e-marketing
• B) direct-response marketing
• C) nonstore retailing
• D) online retailing
• E) specialty marketing

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Definitions:

Gestalt

A psychological theory that emphasizes the human mind and behavior as being organized into wholes, where the perceived whole is different from and often more than the sum of its parts.

Stimuli

External events or occurrences that can elicit responses from sensory organs, leading to various forms of responses in an organism.

Gestalt Psychology

A psychological approach that emphasizes the holistic and intrinsic properties of perceptual phenomena, focusing on patterns and configurations.

Principle of Closure

A gestalt psychology principle that the mind tends to perceive incomplete figures as complete by filling in missing information.