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Scenario 14.1
Use the following to answer the questions.
Landry Restaurants Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe, you can dine under a ceiling of lush tropical forest plants, while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t- shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 14.1. The lush tropical plants and aquarium represent the of the Rain Forest Cafe.
Demand Curve
A graphical representation showing the relationship between the price of a good or service and the quantity of it that consumers are willing to purchase at various prices.
Buyers
People or organizations that purchase products or services by paying with currency.
Producer Surplus
The difference between what producers are willing to accept for a good or service versus what they actually receive, reflecting profit margins.
Market Equilibrium
The condition in a market where the quantity of a product demanded by consumers equals the quantity supplied by producers, resulting in a stable price.
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