Scenario 14.2 Use the Following to Answer the Questions

question 80

Multiple Choice

Scenario 14.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of a typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside the Sears' retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears' stores. Additionally, the products available in Sears' stores include craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 14.2. The move to sell Land's End products inside the Sears' stores may lead to potential problems with customers' perception of Lands' End quality, in part due to the functional and psychological picture in the consumers' mind of Sears' stores. This picture is called the of Sears.

• A) store location
• B) atmospherics
• C) product depth
• D) store image
• E) interior persona