Scenario 14

question 8

Multiple Choice

Scenario 14.2?Use the following to answer the questions.??Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 14.2. By locating in the Sears' stores, Lands' End can do all of the following, except

• A)facilitate comparison shopping.
• B)facilitate wholesale exchanges.
• C)create place utility.
• D)create time utility.
• E)facilitate consumer exchanges.

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Definitions:

Values

Fundamental beliefs or standards that guide behavior and decision-making in individuals or groups.

Self-Discipline

The capacity to manage personal emotions and conquer personal flaws; the power to follow through with one's convictions regardless of the temptation to forsake them.

Trusting Relationship

A relationship characterized by confidence, reliance, and faith between parties, often leading to enhanced communication and cooperation.

Prescriptive

Providing recommendations or rules about what should be done, often based on norms, standards, or theories.