Refer to Scenario 13

question 155

Multiple Choice

Refer to Scenario 13.1. Which of the following is most likely the primary factor Liz Claiborne Inc. used when selecting the marketing channel for its Juicy Couture brand?

• A) Characteristics of the intermediaries
• B) Product attributes
• C) Type of organization
• D) Marketing environmental forces
• E) Competition

---

Definitions:

Token Economy

A behavior modification system based on the systematic reinforcement of target behavior through the issuance of tokens that can be exchanged for desired rewards.

Contingency Contract

A formal, written agreement between the therapist and client (or teacher and student) in which goals for behavioral change, reinforcements, and penalties are clearly stated.

Systematic Desensitization

A behavioral therapy technique used to reduce phobias through gradual exposure to the feared object or situation paired with relaxation techniques.

Person-Centered Therapy

A therapeutic approach founded by Carl Rogers that emphasizes an individual's self-worth and values being at the center of the therapy process.