When Considering the Best Channel to Use, All of the Following

question 160

Multiple Choice

When considering the best channel to use, all of the following are true with regard to larger firms except they

• A) can use an extensive product mix as a competitive tool.
• B) may be better able to negotiate better deals with vendors or other channel members.
• C) may have more distribution centers.
• D) may have the resources to develop their own sales force.
• E) may be better suited to serve customers in a particular region.

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Definitions:

Job Demands

The physical, psychological, social, or organizational aspects of a job that require sustained physical or mental effort.

Growth Need Strength

An individual's desire for personal development, particularly in the context of their professional life or work environment.

Moderating Variable

A variable that affects the nature of the relationship between an independent and a dependent variable such that the relationship depends on the level of the moderating variable.

Task Variety

The degree to which a job encompasses a variety of different activities requiring different skills and talents.