Amtrak Is Considering Two Pricing Strategies for Its Service

question 151

Multiple Choice

Amtrak is considering two pricing strategies for its service. One is to price its train tickets so that it is less expensive to travel on weekends than during the week when there is business travel, which illustrates pricing. The second is to price its train tickets so that the further away the travel date, the greater the discount, which is best described as .

• A) demand-based; secondary market pricing
• B) demand-based; differential pricing
• C) demand-based; periodic discounting
• D) cost-plus; secondary markup
• E) cost-plus; periodic discounting

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