Chris Is Planning Three Sales During the Third Quarter of the Year

question 33

Multiple Choice

Chris is planning three sales during the third quarter of the year at Toys "R" Us. The first is at the beginning of the school year, the second is the week before Halloween, and the third is Black Friday. These sales would be considered to be

• A) psychological pricing.
• B) calendar discounting.
• C) sales promotion pricing.
• D) special-event pricing.
• E) captive pricing.

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Definitions:

Profit-Maximizing

A method or strategy businesses use to achieve the highest possible profit from their operations.

Perfectly Competitive

Refers to a market structure where many firms sell identical products, and there are no barriers to new firms entering the market.

Market Price

The prevailing market price for buying or selling an asset or service currently.

Marginal Decision Rule

A principle in economics used to determine the optimal level of an activity; actions should be taken up to the point where marginal benefits equal marginal costs.