Scenario 12.2 Use the Following to Answer the Questions

question 228

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 12.2. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis for pricing.

• A)cost
• B)competition
• C)demand
• D)customer
• E)market

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Definitions:

Macular Degeneration

A progressive eye condition affecting the macula of the retina, leading to loss of central vision.

Cataracts

A clouding of the lens in the eye, leading to a decrease in vision.

Glaucoma

A group of eye conditions that damage the optic nerve, crucial for vision, often due to abnormally high pressure in the eye.

Phacoemulsification

A modern cataract surgery technique that uses ultrasonic energy to emulsify the lens of the eye for removal and replacement with an intraocular lens.