Is the Development of a Product That Is Closely Related

question 179

Multiple Choice

is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

• A) Brand extension
• B) Line extension
• C) Brand stretching
• D) Product bundling
• E) Product churning

---

Definitions:

Over Budget

Over budget refers to a situation where actual spending exceeds the planned or allocated amount for a particular budget category.

Budget

An estimate of income and expenditure for a set period of time, often used as a plan for financial operations.

Activity Base

A measure used for allocating costs to cost objects, typically related to the level of activity or volume of goods produced that incurs costs.

Advertising Campaigns

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).