In Product Modification, Three Conditions Must Be Met to Improve

question 176

Multiple Choice

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and:

• A) the modification should make the product more consistent with customers' desires.
• B) competing companies should not be aware of planned product modifications.
• C) management must avoid functional modifications in the product to evade any risk associated with the safety element of the modified product.
• D) management must essentially enhance the modified product's quality and lower its price to increase its customer base.
• E) resources needed for product modification should be limited in order to lower production costs.

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Definitions:

False

Not true; incorrect.

False Alternative

A logical fallacy that occurs when an argument presents a limited set of options as if they are the only possibilities when, in fact, more options exist.

Fallacy

An incorrect argument in logic and rhetoric resulting in a lack of validity, or more generally, an error in reasoning.

Lemon Trees

Perennial plants known for producing lemons, characterized by their citrus fruit and aromatic leaves.