Which of the Following Is a Stage of the New-Product

question 141

Multiple Choice

Which of the following is a stage of the new-product development process where customers are exposed to a new product idea for the first time?

• A) Screening
• B) Concept testing
• C) Business analysis
• D) Product development
• E) Test marketing

---

Definitions:

Worker Performance

The efficiency and effectiveness with which an employee performs their job duties and responsibilities.

Competencies

Skills and abilities that enable an individual to perform a particular task or job effectively.

Paradigm Shift

A fundamental change in approach or underlying assumptions in a scientific discipline or other field of study.

Positive Psychology

A branch of psychology focused on the study of positive emotions, strengths-based character, and healthy, fulfilling life conditions.