Discuss the Factors That Affect the Delivery of Services

question 173

Essay

Discuss the factors that affect the delivery of services. How can service marketers use these factors to their advantage?

---

Definitions:

Competitive Rivalry

The ongoing, competitive struggle between companies in the same industry or market to win over customers, increase market share, and achieve dominant status.

Substitute Products

Goods or services that can be used in place of each other, offering consumers an alternative choice.

Economies Of Scale

Refers to the cost advantages that enterprises obtain due to size, output, or scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output.

Industrial Standards

Established norms and requirements regarding technical specifications and safety measures that products or processes should meet within an industry.