Coca-Cola Has Expanded to Diet Coke, Cherry Coke, and Caffeine-Free

question 39

Multiple Choice

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coca-Cola, to name a few. These are examples of:

• A) product modification.
• B) brand extension.
• C) product bundling.
• D) line extension.
• E) brand equity.

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Fear of Spiders

Also known as arachnophobia, it is an intense and irrational fear of spiders and other arachnids.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the conditioned stimulus in classical conditioning.