The Phase of the New-Product Development Process in Which a Small

question 143

Multiple Choice

The phase of the new-product development process in which a small sample of potential buyers is presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding a product is called:

• A) concept testing.
• B) customer response testing.
• C) idea analysis.
• D) test marketing.
• E) screening.

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Definitions:

Leadership Style

The patterns, methods, and behaviors used by an individual to influence, motivate, and direct others in a group or organization.

Evolutionary Perspective

A theoretical approach in various disciplines that examines the evolutionary basis of behaviors and traits, arguing that many human psychological processes and physical features have evolved to solve recurrent problems in human ancestral environments.

Evolutionary Fitness

A measure of an organism's ability to survive and reproduce, thus passing its genes to the next generation.

General Mental Ability

Refers to the overall capacity of an individual to understand complex ideas, adapt effectively to the environment, learn from experience, engage in various forms of reasoning, and overcome obstacles through mental effort.