Marketers at Starbucks Generated Several Ideas for New Food Products

question 137

Multiple Choice

Marketers at Starbucks generated several ideas for new food products. Management assessed these ideas to determine whether or not they were consistent with Starbucks' objectives and resources. Several product ideas were dropped after this analysis. The next stage of development for the remaining product ideas is:

• A) product development.
• B) idea screening.
• C) concept testing.
• D) business analysis.
• E) test marketing.

---

Definitions:

Birth Process

The series of physiological events that lead to the delivery of a baby from the mother's womb.

Pregnant Women

Females in the state of carrying a developing embryo or fetus within the uterus.

First Stage

The initial phase of a process or sequence, often indicating the beginning of something.

Birth Process

The series of physiological and mechanical events that occur in the mother's body leading to the delivery of a baby.