"Is the Demand Strong Enough to Justify Entering the Market

question 9

Multiple Choice

"Is the demand strong enough to justify entering the market?" is a question that marketers ask during the phase of the new-product development process.

• A) screening
• B) idea generation
• C) business analysis
• D) commercialization
• E) cannibalization

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Definitions:

ATP

Adenosine triphosphate, a high-energy molecule found in the cells of the human body, serving as a primary energy carrier.

Lemon Juice

A tart, acidic liquid obtained from lemons, widely used in cooking and beverages for its flavor and high vitamin C content.

Household Ammonia

A cleaning solution made from diluting ammonia gas in water, widely used as a disinfectant and cleaner.

Catabolic

Relating to or involving the breakdown of complex molecules into simpler ones, often with the release of energy, part of the metabolic process.