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H&R Block, a major tax preparation firm, reported facing issues with regard to its employees' inconsistency in filing of returns. With which of the following characteristics of the service offering is the firm experiencing an issue?
Descriptive Norm
Social norms that describe what most people do in a specific context, without prescribing what should be done.
Counternormative
Behaviors or actions that go against the accepted standards or norms of a society or group.
Interpersonal Feedback
The process of giving or receiving information about behaviors, attitudes, and perceptions between individuals to improve communication or performance.
Social Pressure
The influence exerted by society or a social group on individuals to conform to expected norms, behaviors, or attitudes.
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