Scenario 11.1 Use the Scenario to Answer the Questions

question 107

Multiple Choice

Scenario 11.1
Use the scenario to answer the questions.
Cheetos Fat-free Crunchies is a product developed through continuous innovation. Cheetos engineered a technique for making low-fat snacks that taste delicious and also remain fresh for a longer duration. It introduced Fat-free Crunchies in limited markets in 2012 and began nationwide distribution in 2013.
About 18 months later, a series of ads by Cheetos' competitors was aired to counterclaim that Cheetos Crunchies actually contained 1.5 grams of fat along with some percentage of preservatives and additives. Research showed that Cheetos Crunchies was not well-received by certain groups of customers. To retain its consumer base, Cheetos reduced the remaining fat of Chrunchies to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 11.1. Cheetos produces several cheese-based snacks and is keen on developing a new brand of crackers. This new Cheetos product would most likely be an example of a(n) :

• A) brand extension.
• B) line extension.
• C) quality modification.
• D) functional extension.
• E) aesthetic modification.

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Definitions:

Tolman

Edward C. Tolman was a cognitive psychologist known for his contributions to the understanding of learning and motivation through cognitive maps and latent learning.

Watson

Refers to John B. Watson, an American psychologist who established the psychological school of behaviorism.

Observational Learning

A learning process that occurs through watching others and then imitating or modeling the observed behavior.

Bandura

A psychologist known for his work in social learning theory, emphasizing the role of observational learning, imitation, and modeling in behavior.