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Scenario 11.3
Use the scenario to answer the questions.
The YMCA in mid-town Atlanta has recently upgraded its facilities, which includes construction of a new Olympic- sized swimming pool and a children's playground. All locations of the Atlanta "Y" are open from 6:00 am until 11:00 pm, all year round. The children's playground is accessible for members alone, and is a fenced and secured area.
During the weekdays, children under the age of 12 can engage themselves in recreation activities at the playground under supervision, for no additional fee. Additionally, swimming lessons are conducted for children of all age groups, which are also covered under the monthly membership fee. The swimming pool is very popular among professionals who stop by for a swimming workout before or after work.
Many of the YMCA sites are bustling with activities throughout the day; however, the midtown "Y" is busier during early morning hours and early evenings. At a recent meeting, Maya Sinclair, its manager, shares her concerns about getting more people into the "Y" at other times of the day. She asks her staff for ideas on ways to attract more customers during the off-peak hours. She also declares that the city of Atlanta has reduced YMCA's funding for the next year by 20%. This would require the "Y" to either gain additional members or increase its monthly and annual membership fees per head.
-Refer to Scenario 11.3. The children who take swimming lessons must be present at the poolside during the time of their appointment. The need for the children to be present in order to receive the lesson is an example of the feature of a service, while the need for them to be there at the time of their appointment, represents the feature.
Quick-fix Mentality
A mindset focused on seeking immediate solutions or responses to problems, often at the expense of long-term effectiveness.
Nonquantitative Studies
Research that focuses on exploring ideas or theories rather than numerical data or statistics.
Highly Controlled Laboratory Studies
Research experiments conducted in a strictly regulated environment to isolate variables and determine cause-and-effect relationships.
One Best Way
A management philosophy suggesting there is a single most effective method to perform a task or process.
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