Because of Perishability of Services, Service Marketers Cannot Plan for Demand

question 10

True/False

Because of perishability of services, service marketers cannot plan for demand that fluctuates according to day of the week, time of day, or season.

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Definitions:

R&D

Research and Development; activities in connection with corporate or governmental innovation involving the investigation of new ideas and the development of new products or processes.

Diffusion of Innovation

The process through which a new idea, product, or practice spreads within a population.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Patent

A legal document granting an inventor exclusive rights to produce, use, and sell an invention for a certain period of time.