Because of the Heterogeneity and Intangibility of Services, Customers Tend

question 201

True/False

Because of the heterogeneity and intangibility of services, customers tend to believe company-sponsored advertising rather than word-of-mouth communication while gathering information about a service product.

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Definitions:

User-Defined

Pertaining to parameters, functions, or types created by the user of a program or system, rather than those predefined by the software or hardware.

Module-Defined

Characteristics or settings defined by the specific module in a system, influencing its function or behavior.

Predefined

Elements or configurations established in advance before use or implementation, often referring to settings, variables, or functions in software and hardware configurations.

Base Tag

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