Depending on the Length of Time It Takes Them to Adopt

question 145

Multiple Choice

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and .

• A) late adopters
• B) nonadopters
• C) innovators
• D) middle adopters
• E) early innovators

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Definitions:

Decisions At Margin

The process of making decisions based on the additional benefit or cost of one more unit of change rather than on a total or average outcome.

Spending

The amount of money paid out or expended, typically on items or services.

Factory Closes

This describes a situation where a manufacturing facility ceases operations, potentially due to economic, operational, or strategic decisions.

Unemployed Workers

Individuals who are capable of working and are actively seeking work but are not currently employed.