While Alec's Grandfather Still Prefers Using a Land Line, He

question 118

Multiple Choice

While Alec's grandfather still prefers using a land line, he just bought his first cell phone. Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

• A) non-adopters
• B) laggards
• C) innovators
• D) late adopters
• E) late majority

---

Definitions:

Inherently Distinctive

A characteristic of trademarks that are unique and recognizable enough to be legally protected without proving secondary meaning.

Secondary Meaning

A legal concept whereby a descriptive or generic term acquires distinctiveness associated with a specific product or service over time.

Trademark Dilution

A legal concept where a famous trademark's value is lessened due to its unauthorized use by others, even without causing confusion.

Trademark Infringement

Using a trademark or service mark without permission on goods and/or services, in a way that could confuse, mislead, or cause errors about who provides the goods and/or services.