In the United States, Toothpaste Is Sold in Tubes and Ketchup

question 216

Multiple Choice

In the United States, toothpaste is sold in tubes and ketchup is sold in plastic bottles. However, in other parts of the world, ketchup and tomato paste are also sold in tubes. If Heinz were to introduce ketchup in tubes in the United States, consumers might have a more difficult time recognizing the ketchup product due to the change in the _____.

• A) category-consistent packaging
• B) category-specific packaging
• C) innovative packaging
• D) multiple-category packaging
• E) selective packaging

---

Definitions:

Fair Value

An estimate of the price at which an asset or liability could be traded in a fair transaction between willing parties, other than in a liquidation.

Straight-Line Depreciation

A method for allocating the financial value of a tangible asset through its lifespan in even yearly payments.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset over its useful life.

Machinery and Equipment

Physical assets used in a business operation to produce goods or services, not including buildings or property.