Scenario 10.3 Use the Following to Answer the Questions

question 267

Multiple Choice

Scenario 10.3
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character, the Pillsbury Doughboy, since 1965. He appears in television commercials touting the quality, benefits, and features of the products Pillsbury sells. Each product in the Pillsbury line, such as crescent rolls, pizza dough, biscuits, and cinnamon rolls, includes the Pillsbury name on the package. In addition to the Pillsbury name, the Pillsbury Doughboy also appears on each package, although in different poses. On the Pillsbury website, the Pillsbury Doughboy character is animated and can be seen "dancing". He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 10.3. How does brand loyalty typically affect a customer's purchase decisions?

• A) It makes every purchase easy.
• B) It shortens the amount of time and reduces the risk.
• C) It provides an automatic measure of quality for all products.
• D) It lengthens the process due to the great effort expended.
• E) It makes decisions difficult because most people are loyal to many brands.

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Definitions:

Drinking Water

Water that is safe and clean for human consumption without the need for further treatment.

Public Notification

The act of informing the general public about important information or developments, usually through official channels or media.

Environmental Protection Agency

A U.S. federal agency responsible for the regulation and enforcement of laws aimed at protecting the environment and public health.

Pollutants

Substances that contaminate the environment, which can be chemical substances, physical, or biological agents.