Brand Preference Is the Strongest Form or Degree of Brand

question 327

True/False

Brand preference is the strongest form or degree of brand loyalty.

---

Definitions:

Increase Side

The side of an accounting ledger where increases in account balances are recorded, typically the left side for assets and expenses, and the right side for liabilities, equity, and income.

Decrease Side

The side of an account used to record decreases in assets, expenses, or increases in liabilities and equity.

Ledger

A comprehensive collection of a company's financial transactions, organized by account.

Alphabetical Order

A method of sorting by arranging items according to the sequence of letters in the alphabet.