Kyle Is a New Marketing Manager for Anthropologie Inc

question 38

Multiple Choice

Kyle is a new marketing manager for Anthropologie Inc. He believes that if Anthropologie Inc. wants to grow and connect with its customers, then there is no better way than to use Facebook. As a result, marketers should:

• A) establish a Facebook page.
• B) avoid recommendations from customers via Facebook.
• C) ignore the advice of customers on Facebook.
• D) use multiple Facebook pages.
• E) maintain strict control of consumers' comments on Facebook.

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Definitions:

Vicarious Learning

The process of learning behaviors or forming attitudes based on observing the actions of others and the consequences of those actions.

Insight

The capacity to gain an accurate and deep intuitive understanding of a person or thing, often resulting in a sudden clear solution to a problem.

Emotional Responses

Reactions that involve feelings and mood changes as a response to a particular stimulus or situation.

Conditioned

A learned response to a previously neutral stimulus, resulting from repeated association with a stimulus that elicits a natural response.