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Scenario 9.2 Use the Following to Answer the Questions

question 103

Multiple Choice

Scenario 9.2
Use the following to answer the questions.
Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and non-profit agencies who are designing Fan Pages. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium.
-Refer to Scenario 9.2. Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors, and in soliciting funds for storm-ravaged communities as a result of floods and fires?

Definitions:

Homogeneous Group

A group of individuals who share similar characteristics, such as ethnicity, cultural background, or interests, making the group relatively uniform.

Fundamental Emotions

Core emotional experiences that are universally recognized, such as happiness, sadness, fear, and anger, among others.

Jealousy

A complex emotion that often involves feelings of insecurity, fear, and concern over a relative lack of possessions or safety, particularly in personal relationships.

Social Emotions

Emotions that cannot be understood or defined without reference to the social world; emotions that (1) involve an awareness of oneself in the social context, (2) emerge out of interaction with at least one other actor, and (3) are often experienced in reference to some kind of societal standard.