Toshiba Electronics Is Interested in Taking Advantage of Business Opportunities

question 20

Multiple Choice

Toshiba Electronics is interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, they would likely use the type of a business structure.

• A) trading company
• B) strategic alliance
• C) licensing
• D) direct ownership
• E) exporting

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Definitions:

Variable Input

An input in the production process that can be adjusted in the short term, such as labor or raw materials, to change the output level.

Total Output

The combined quantity of production or services produced by an entity in a given period.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Variable Costs

Expenses that change in proportion to the activity of a business, such as materials and labor.