When Asked Where Laser Tools, Inc

question 142

Multiple Choice

When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

• A)customization of marketing.
• B)globalization of marketing.
• C)limited exporting.
• D)full-scale international marketing.
• E)export agenting.

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Definitions:

Creativity

The ability to produce original ideas, approaches, or solutions to problems, characterized by innovation and imagination.

Social Conflict

A situation where individuals or groups have opposing interests, values, or needs, often leading to tension and disputes.

Novel

A long fictional narrative in prose form, exploring complex themes and characters.

Familiar Situations

Circumstances or environments that are well-known or easily recognized by an individual.