During the Search for Products and Evaluating Possible Suppliers Stage

question 28

Multiple Choice

During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.

• A) cost
• B) value
• C) profit
• D) demand
• E) SWOT

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Definitions:

Forcing Conflict-Management

A strategy where one party goes to lengths to win a conflict at the expense of the other.

Person-Role Conflict

A situation where an individual's personal values, beliefs, or behaviors conflict with the expectations of their professional role.

Interrole Conflict

A psychological stress experienced by an individual due to competing demands or expectations from different roles they hold.

Ethical Standards

Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness.