Examlex
Why is it important for marketers to understand the consumer buying behavior?
Projection
Projection is a psychological defense mechanism where individuals attribute their own undesirable thoughts, feelings, or motives onto someone else.
Feelings Toward
Emotional responses or attitudes an individual has about a particular thing or situation.
Self-determination Theory
A psychological framework suggesting people are motivated to grow and change by three innate and universal needs: competence, autonomy, and relatedness.
Particular Needs
Specific requirements or necessities that individuals or groups have, which can vary greatly depending on personal circumstances, preferences, or conditions.
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